I was finishing my latest blog post, getting ready to send it forth into the world when I was seized by momentary panic. Checking the little icons at the bottom of the page I suddenly remembered I had deleted my Twitter account after Elon Musk acquired Twitter and tweeted about getting rid of employees who weren't hard core enough to work 24/7 to make him wealthy by sleeping in their offices and working until they dropped.
How would my 10 followers know about my latest post?
My brain seized until I got a grip on my synapses. It's not like I ever figured out what the purpose of Twitter is or how to make it work for me. I'm not an "Influencer" or a celebrity willing to post all the inanities of my life or pictures of myself taking pictures of myself in the bathroom mirror in my underwear. I'm not a politician putting out policy statements or, on the other had, calling rivals names.
As you might guess, I'm not a heavy user of social media. Yes, I still have a Facebook account, even though I know it tracks how I use it, to see pictures of my friend's salads and their grandchildren. I am vaguely aware of TikTok but I've never used it. I know what Instagram is (but I am careful of it. See comment above re: FB.) I sort of understand Reddit (maybe).
LinkedIn is my go-to because I understand business networking and it seems like it's for grown ups. And yet I still had the urge to reinstate my Twitter account even though I don't use it for anything other than announcing my blog posts. What's up with that?
My almost visceral reaction to not having a Twitter account says I am as much a victim of the insidious, addictive nature of the social media platforms as any young teenager. If I want to put off practicing guitar or writing all I have to do is log in to Facebook and bam! 20 minutes lost.
I know it's possible to resist the lure of being drawn in. I've watched how my Millennials treat these programs as just one more set of business tools to promote their work. They log in, say what they have to say, log out, and go back out to the real world. My son can go months without posting anything so I have to text him to tell him I've posted something. My husband is my son's father. He doesn't post so much as lurk. In fact, when his high school reunion was being planned all the postings came to me.
And here's my suspicion: the female brain is more susceptible to becoming addicted to social media because of the way we've been socialized. Most women and girls are socialized to want to be liked. The algorithims are deliberately designed to feed on that desire. Getting a reaction, seeing a comment or an icon is a form of being liked and having a connection. We get a little hit of a chemical that makes us happy.
None of what I'm saying is new and earthshaking. Frances Haugen blew the lid off long ago. Studies abound about how damaging to the physical brain social media is and how it is rewiring young brains.
But it's one thing to read about it, to know it on the intellectual level, and another to personally experience it. Think I'm making too big a deal about this? Then I challenge you to do what I did. Delete your Twitter, your Instagram, your TikTok or whatever else you use and see what happens to you.
Let me know.
